Marketing Faculty Publications and Presentations
The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables
Document Type
Article
Publication Date
1-1998
Abstract
This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.
Recommended Citation
Simpson, P.M., Brown, G. & Widing, R.E. The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables. Journal of Business Ethics 17, 125–136 (1998). https://doi.org/10.1023/A:1005798210285
Publication Title
Journal of Business Ethics
DOI
10.1023/A:1005798210285
Comments
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