Winter Texans: Two Segments Of The Senior Travel Market

Authors

Vern C. Vincent, The University of Texas Rio Grande Valley
Gilberto De Los Santos, The University of Texas Rio Grande Valley

Document Type

Article

Publication Date

7-1990

Abstract

A relatively undocumented segment ofthe senior travel market, the older winter traveler to Texas, is profiled in this study. In addition, an existing market segmentation theory is compared and extended to the winter Texas travel market.

Recommended Citation

Vincent, V.C. and De Los Santos, G., 1990. Winter Texans: Two segments of the senior travel market. Journal of Travel Research, 29(1), pp.9-12. https://doi.org/10.1177/004728759002900103

Publication Title

Journal of Travel Research

DOI

https://doi.org/10.1177/004728759002900103