Marketing Faculty Publications and Presentations
Winter Texans: Two Segments Of The Senior Travel Market
Document Type
Article
Publication Date
7-1990
Abstract
A relatively undocumented segment ofthe senior travel market, the older winter traveler to Texas, is profiled in this study. In addition, an existing market segmentation theory is compared and extended to the winter Texas travel market.
Recommended Citation
Vincent, V.C. and De Los Santos, G., 1990. Winter Texans: Two segments of the senior travel market. Journal of Travel Research, 29(1), pp.9-12. https://doi.org/10.1177/004728759002900103
Publication Title
Journal of Travel Research
DOI
https://doi.org/10.1177/004728759002900103