The effect of syntax simplicity on crowdfunding performance

Authors

Yuanqing Li, Dominican University
Sibin Wu, The University of Texas Rio Grande ValleyFollow
Wencang Zhou, Montclair State University

Document Type

Article

Publication Date

4-5-2023

Abstract

Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in Venture Capital on 05 Apr 2023 available at: https://doi.org/10.1080/13691066.2023.2196032

Recommended Citation

Yuanqing Li, Sibin Wu & Wencang Zhou (2023) The effect of syntax simplicity on crowdfunding performance, Venture Capital, DOI: 10.1080/13691066.2023.2196032

Publication Title

Venture Capital

DOI

https://doi.org/10.1080/13691066.2023.2196032