Marketing Faculty Publications
Explore our Open Access Publications to discover research freely available to the public.
You can also view All Research Publications by the department, including both open access and subscription-based work over the past 36 months.
Submissions from 2003
A proposed taxonomy of management systems, Reto Felix
Submissions from 1998
Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective, Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker
The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables, Penny M. Simpson, Gene Brown, and Robert E. Widing II
Submissions from 1990
Winter Texans: Two Segments Of The Senior Travel Market, Vern C. Vincent and Gilberto De Los Santos
