Marketing Faculty Publications and Presentations
Submissions from 2019
Scenario economic impact & marketing implications for south Texas saltwater fishing tournaments, Yeong Nain Chi and Marvin Lovett
Globalization Tropes in Films: A Focus on Crazy Rich Asians, Nikhilesh Dholakia and Deniz Atik
Competing in an emerging market: antecedents and consequences of market orientation and the role of environmental factors, Chiquan Guo, Songpol Kulviwat, Jing Zhu, and Yong J. Wang
The Introduction of the Philosophy of Sufficiency Economy and Its Application to Consumer Context, Sasawan Heingraj and Suwakitti Amornpan
Building customer relationships while achieving sales performance results: Is listening the holy grail of sales?, Omar S. Itani, Emily A. Goad, and Fernando Jaramillo
Achieving Top Performance While Building Collegiality in Sales: It All Starts with Ethics, Omar S. Itani, Fernando Jaramillo, and Larry Chonko
Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness, Omar S. Itani, Abdul-Nasser Kassar, and Sandra Maria Correia Loureiro
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations, Peter Magnusson, Stanford A. Westjohn, and Nancy J. Sirianni
Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value, Atieh Poushneh and Arturo Z. Vasquez-Parraga
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration, Philipp A. Rauschnabel, Reto Felix, and Chris Hinsch
Emotions, deliberations, and end-of-life products, Xiaojing Sheng, Penny M. Simpson, and Judy A. Siguaw
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams, Vas Taras, Daniel Baack, Dan Caprar, Douglas Dow, Fabian Froese, Alfredo Jimenez, and Peter Magnusson
The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees, Yi-Chia Wu and Michael Minor
Submissions from 2018
Strategic customer engagement marketing: A decision making framework, Agarzelim Alvarez-Milán, Reto Felix, Philipp A. Rauschnabel, and Christian Hinsch
Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?, Chiquan Guo, Yong J. Wang, Andy W. Hao, and Anshu Saran
The role of customer readiness and participation in non-technology-based service delivery, Atieh Poushneh and Arturo Z. Vasquez-Parraga
The role of customer attitudes in building the reputation of a company sponsoring sport events, Dong Jun Rew, Jin-Woo Kim, and Yong-Chae Rhee
Consumer Propensity to Adopt Illicit Goods: Theory, Methods, and Results, Sergio Enrique Robles-Avila and Arturo Z. Vasquez-Parraga
Normas dominantes en las decisiones éticas y actitudes de los estudiantes universitarios: teoría y prueba empírica obtenida en México, Miguel Sahagun and Arturo Z. Vasquez-Parraga
The Affordable Care Act, the Medicaid Coverage Gap, and Hispanic Consumers: A Phenomenology of Obamacare, Sharon Schembri and Suad Ghaddar
Submissions from 2017
Salesperson ambidexterity and customer satisfaction: Examining the role of customer demandingness, adaptive selling, and role conflict, Raj Agnihotri, Colin B. Gabler, Omar S. Itani, Fernando Jaramillo, and Michael T. Krush
Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict, Raj Agnihotri, Colin B. Gabler, Omar S. Itani, Fernando Jaramillo, and Michael T. Krush
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India, Raj Agnihotri, Kevin J. Trainor, Omar S. Itani, and Michael Rodriguez
Gaming Motivations among American College Students, Yeong Chi, Marvin Lovett, and Orson Chi
Elements of strategic social media marketing: A holistic framework, Reto Felix, Philipp A. Rauschnabel, and Chris Hinsch
Can salesperson guilt lead to more satisfied customers? Findings from India, Colin B. Gabler, Raj Agnihotri, and Omar S. Itani
A social commerce investigation of the role of trust in a social networking site on purchase intentions, Nick Hajli, Julian Sims, Arash H. Zadeh, and Marie-Odile Richard
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler, Omar S. Itani, Raj Agnihotri, and Rebecca Dingus
Consignment auction liquidation in Canada: A field study, Marvin Lovett
Consignment auctions: A proposed optional channel for reverse logistics, Marvin Lovett
How Do Consumers Adopt Imported Products in an Era of Product Overcrowding?, Miguel Sahagun and Arturo Z. Vasquez-Parraga
Communities as Nested Servicescapes, Xiaojing Sheng, Penny M. Simpson, and Judy A. Siguaw
Implementing Interfunctionally-Coordinated Market Orientation in Industrial SMEs: Lessons Learned in Commodity Markets, Yong J. Wang, Peter LaPlaca, Chiquan Guo, and Andy Wei Hao
Streamlining interfunctional coordination in industrial SMEs: Insights from market-oriented managers, Yong J. Wang, Peter LaPlaca, Ying Zhu, Andy Wei Hao, Chiquan Guo, and Yongchuan Bo
Export Performance: A Focus on Discretionary Adaptation, Stanford A. Westjohn and Peter Magnusson
Submissions from 2016
Distributor orientation and channel profitability for manufacturing-centered SMEs: Moderating role of competitive intensity and coordinative intensity, Chiquan Guo, Yong Wang, and Ying Zhu
Tourists’ Life Satisfaction at Home and Away: A Tale of Two Cities, Penny M. Simpson, Judy A. Siguaw, and Xiaojing Sheng
Submissions from 2015
The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as The Moderator, Grace Dagher, Omar S. Itani, and Abdul Nasser Kassar
Being in the Right Place at the Right Time: An Organizational Contingency Perspective of the Fortune 1000, Chiquan Guo and Yong J. Wang
The effects of empathy and listening of salespeople on relationship quality in the retail banking industry: The moderating role of felt stress, Omar S. Itani and Aniefre Eddie Inyang
Health Care Information Seeking and Seniors: Determinants of Internet Use, Xiaojing Sheng and Penny M. Simpson
Submissions from 2014
Perceived Download Waiting in Using Web Sites: A Conceptual Framework with Mediating and Moderating Effects, Pratibha A. Dabholkar and Xiaojing Sheng
Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers, Grace K. Dagher and Omar S. Itani
Who killed John Wanamaker?, Marvin Lovett and Gerardo A. Miranda
A Process-Based Explanation of the Psychic Distance Paradox: Evidence from Global Virtual Teams, Peter Magnusson, Anja Schuster, and Vas Taras
Effects of perceived privacy protection: does reading privacy notices matter?, Xiaojing Sheng and Penny M. Simpson
U. S. winter migrants' park community attributes: An importance–performance analysis, Xiaojing Sheng, Penny M. Simpson, and Judy A. Siguaw
Tourists’ Life Satisfaction at Home and Away: A Tale of Two Cities, Penny M. Simpson, Judy A. Siguaw, and Xiaojing Sheng
Submissions from 2013
Fashion creation and diffusion: The institution of marketing, Deniz Atik and A. Fuat Firat
Seniors, health information, and the Internet: motivation, ability, and Internet knowledge, Xiaojing Sheng and Penny M. Simpson
In Search of Aesthetics in Consumer Marketing: An Examination of Aesthetic Stimuli from the Philosophy of Art and the Psychology of Art, Yong J. Wang, Kevin W. Cruthirds, Catherine N. Axinn, and Chiquan Guo
Submissions from 2012
Consumer participation and the trust transference process in using online recommendation agents, Pratibha A. Dabholkar and Xiaojing Sheng
Consumer participation in using online recommendation agents: effects on satisfaction, trust, and purchase intentions, Pratibha A. Dabholkar and Xiaojing Sheng
Quality of Life in Mexico: A Formative Measurement Approach, Reto Felix and Jose Garcia-Vega
Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy, Reto Felix and Martha R. Garza
Environmental dynamics and first-mover advantages in emerging markets, Peter Magnusson, Stanford A. Westjohn, Geoffrey L. Gordon, and Timothy W. Aurand
The CCP Scale: Measuring Customer Co-Production of Services, Mohammad Ali Zolfagharian and Xiaojing Sheng
Submissions from 2011
The C.A.L.M. method of mass product distribution: An update & comparative analysis, Marvin Lovett and Irma S. Jones
Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South, Judy A. Siguaw and Penny M. Simpson
Submissions from 2010
Diversity awareness among a diverse business student population: insights and curriculum implications, Marvin Lovett, Irma S. Jones, Gerald Hollier, and Dianna Blankenship
Submissions from 2009
The role of perceived control and gender in consumer reactions to download delays, Pratibha A. Dabholkar and Xiaojing Sheng
A study of cross-border outshopping determinants: mediating effect of outshopping enjoyment, Chiquan Guo and Jopng J. Wang
Submissions from 2008
Perceptions of download delays: relation to actual waits, web site abandoning, and stage of delay, Pratibha A. Dabholkar and Xiaojing Sheng
Social/Interpersonal Skills in Business: In Field, Curriculum and Student Perspectives, Marvin Lovett and Irma S. Jones
Quickulum: A Process For Quick Response Curriculum Verification, Marvin Lovett, Irma S. Jones, and Paul Stingley
Submissions from 2007
Is Sustainable Competitive Advantage an Achievable Holy Grail: The Relevance Gap between Academia and Business, Chiquan Guo
Submissions from 2006
An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention, Songpol Kulviwat, Ramendra Thakur, and Chiquan Guo
Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research, Judy A. Siguaw, Penny M. Simpson, and Cathy A. Enz
Submissions from 2004
Investment and marketing strategies of Mexican companies in the United States: Preliminary evidence, Arturo Z. Vasquez-Parraga and Reto Felix
Submissions from 1998
Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective, Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker
The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables, Penny M. Simpson, Gene Brown, and Robert E. Widing II