Marketing Faculty Publications and Presentations
Submissions from 2023
Post-Pandemic Futures: Balancing Technological Optimism with Sociocultural Fairness, Deniz Atik, Nikhilesh Dholakia, and Aras Ozgun
The miasma of misinformation: a social analysis of media, markets, and manipulation, Nikhilesh Dholakia, Aras Ozgun, and Deniz Atik
Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse, Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Nripendra P. Rana, Abdullah M. Baabdullah, Arpan Kumar Kar, Alex Koohang, Samuel Ribeiro-Navarrete, Nina Belei, and Reto Felix
Sustainability and professional sales: a review and future research agenda, Colin B. Gabler, V. Myles Landers, and Omar S. Itani
The Influence of Self-Construal on Consumer Responses to Sizing Discrepancy, Hyeyoon Jung, Peter Magnusson, and Yi Peng
A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use, Ashish Kalra, Nawar N. Chaker, Rakesh Singh, Omar S. Itani, and Raj Agnihotri
A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines: The roles of social trust, fear of COVID-19, and trust-in-God, Md Nazmus Sakib, Fuad Hasan, Md Al-Emran, and Reto Felix
Context in augmented reality marketing: Does the place of use matter?, Simon von der Au, Philipp A. Rauschnabel, Reto Felix, and Chris Hinsch
Context in augmented reality marketing: Does the place of use matter?, Simon von der Au, Philipp A. Rauschnabel, Reto Felix, and Chris Hinsch
Submissions from 2022
Fashion, consumer markets, and democratization, Deniz Atik, Lena Cavusoglu, Zeynep Ozdamar Ertekin, and A. Fuat Firat
Innovation from virtual brand community members may only be virtually effective, Paul G. Barretta and A. Fuat Firat
Extending the diversity conversation: Fashion consumption experiences of underrepresented and underserved women, Lena Cavusoglu and Deniz Atik
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy, Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy, Bhimaraya Metri, Dimitrios Buhalis, and Reto Felix
Metaverse marketing: How the metaverse will shape the future of consumer research and practice, Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, and Reto Felix
How political identity and attitudinal spillover matter for consumption of place: Evidence from winter migrants in the United States, Reto Felix, Xiaojing Sheng, and Ai Nhan Ngo
Design Power and Potential Future of Global Organization of Life, A. Fuat Firat
Marketing and market, A. Fuat Firat
Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy: An Abstract, Sasawan Heingraj, Michael S. Minor, and Mario Gil
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19, Sora Kim, Xiaojing Sheng, and Seth C. Ketron
Search modality effects: merely changing product search modality alters purchase intentions, Dan King, Sumitra Auschaitrakul, and Chia-Wei Joy Lin
What is XR? Towards a Framework for Augmented and Virtual Reality, Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, Hamza Shahab, and Florian Alt
The Role of Wisdom in Navigating Social Media Paradoxes: Implications for Consumers, Firms, and Public Policy, Abigail B. Schneider, Sunaina Chugani, Tavleen Kaur, Jason Stornelli, Michael Luchs, Marat Bakpayev, Tessa Garcia-Collart, Bridget Leonard, Lydia Ottlewski, and Laura Pricer
How Do Consumers in General Evaluate, Judge, and Act toward Shoplifting? The Moderating Effects of Personal Characteristics and Motives, Juehui Shi, Ngoc Cindy Pham, Claudio Schapsis, Tofazzal Hossain, and Arturo Z. Vasquez-Parraga
Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions, Judy A. Siguaw and Xiaojing Sheng
Best practices for implementing experimental research methods, Jennifer L. Stoner, Reto Felix, and Ashley Stadler Blank
Submissions from 2021
Social Credibility: Trust Formation in Social Commerce, Lena Cavusoglu and Deniz Atik
Inequality, Economic and Cultural Polarization, and Inequality, Economic and Cultural Polarization, and Entrepreneurship Challenges in Emerging Contexts Entrepreneurship Challenges in Emerging Contexts, Nikhilesh Dholakia and Deniz Atik
Race, Representation, Misrepresentation, Caricatured Consumption Tropes; and Serious Matters of Inequity and Precarity, Nikhilesh Dholakia and Deniz Atik
The Conundrums of Happiness and Subjective Well-being: Views from Brazil, Nikhilesh Dholakia and Deniz Atik
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products, Reto Felix, Eva M. González, Raquel Castaño, Lorena Carrete, and Richard T. Gretz
Explaining Loyalty in Higher Education: A Model and Comparative Analysis from the Policy of Gratuity, a Case Applied to Chile, Maritza Katherine Galindo-Illanes, Juan Alejandro Gallegos-Mardones, and Arturo Z. Vasquez-Parraga
Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic, Seth C. Ketron, Judy A. Siguaw, and Xiaojing Sheng
EXPLORING THE AWARENESS OF THE BRAND NAME: “THE GOP”, Marvin Lovett
Identifying consumer segments based on COVID-19 pandemic perceptions and responses, Xiaojing Sheng, Seth C. Ketron, and Yubing Wan
Non-deceptive counterfeit purchase behavior of luxury fashion products, Devinder Pal Singh, Minas N. Kastanakis, Justin Paul, and Reto Felix
Trust Propensity Across Cultures: The Role of Collectivism, Stanford A. Westjohn, Peter Magnusson, George R. Franke, and Yi Peng
Acting on anger: Cultural value moderators of the effects of consumer animosity, Stanford A. Westjohn, Peter Magnusson, Yi Peng, and Hyeyoon Jung
Submissions from 2020
The logic of sustainability: institutional transformation towards a new culture of fashion, Zeynep Ozdamar Ertekin, Deniz Atik, and Jeff B. Murray
Anime and Manga Fandom in the 21st Century: A Close-Up View, Chiquan Guo and Chengyan Zeng
Symbolic Sequence Effects on Consumers’ Judgments of Truth for Brand Claims, Dan King and Sumitra Auschaitrakul
UNDERSTANDING MENTAL HEALTH SERVICES AND HELP-SEEKING BEHAVIOURS AMONG COLLEGE STUDENTS IN VIETNAM, Ngoc C. Pham, Yuanqing Li, Tofazzal Hossain, Claudio Schapsis, Huan H. Pham, and Michael Minor
Explaining Customer Loyalty to Retail Stores: A Moderated Explanation Chain of the Process, Arturo Z. Vasquez-Parraga and Miguel Sahagun
Submissions from 2019
Scenario economic impact & marketing implications for south Texas saltwater fishing tournaments, Yeong Nain Chi and Marvin Lovett
Globalization Tropes in Films: A Focus on Crazy Rich Asians, Nikhilesh Dholakia and Deniz Atik
Competing in an emerging market: antecedents and consequences of market orientation and the role of environmental factors, Chiquan Guo, Songpol Kulviwat, Jing Zhu, and Yong J. Wang
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations, Peter Magnusson, Stanford A. Westjohn, and Nancy J. Sirianni
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams, Vas Taras, Daniel Baack, Dan Caprar, Douglas Dow, Fabian Froese, Alfredo Jimenez, and Peter Magnusson
The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees, Yi-Chia Wu and Michael Minor
Submissions from 2018
Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?, Chiquan Guo, Yong J. Wang, Andy W. Hao, and Anshu Saran
Normas dominantes en las decisiones éticas y actitudes de los estudiantes universitarios: teoría y prueba empírica obtenida en México, Miguel Sahagun and Arturo Z. Vasquez-Parraga
Submissions from 2017
Gaming Motivations among American College Students, Yeong Chi, Marvin Lovett, and Orson Chi
A social commerce investigation of the role of trust in a social networking site on purchase intentions, Nick Hajli, Julian Sims, Arash H. Zadeh, and Marie-Odile Richard
Consignment auction liquidation in Canada: A field study, Marvin Lovett
Consignment auctions: A proposed optional channel for reverse logistics, Marvin Lovett
How Do Consumers Adopt Imported Products in an Era of Product Overcrowding?, Miguel Sahagun and Arturo Z. Vasquez-Parraga
Submissions from 2014
Who killed John Wanamaker?, Marvin Lovett and Gerardo A. Miranda
A Process-Based Explanation of the Psychic Distance Paradox: Evidence from Global Virtual Teams, Peter Magnusson, Anja Schuster, and Vas Taras
Effects of perceived privacy protection: does reading privacy notices matter?, Xiaojing Sheng and Penny M. Simpson
Submissions from 2013
Fashion creation and diffusion: The institution of marketing, Deniz Atik and A. Fuat Firat
Submissions from 2012
Quality of Life in Mexico: A Formative Measurement Approach, Reto Felix and Jose Garcia-Vega
Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy, Reto Felix and Martha R. Garza
Environmental dynamics and first-mover advantages in emerging markets, Peter Magnusson, Stanford A. Westjohn, Geoffrey L. Gordon, and Timothy W. Aurand
Submissions from 2011
The C.A.L.M. method of mass product distribution: An update & comparative analysis, Marvin Lovett and Irma S. Jones
Submissions from 2010
Diversity awareness among a diverse business student population: insights and curriculum implications, Marvin Lovett, Irma S. Jones, Gerald Hollier, and Dianna Blankenship
Submissions from 2008
Social/Interpersonal Skills in Business: In Field, Curriculum and Student Perspectives, Marvin Lovett and Irma S. Jones
Quickulum: A Process For Quick Response Curriculum Verification, Marvin Lovett, Irma S. Jones, and Paul Stingley
Submissions from 2006
An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention, Songpol Kulviwat, Ramendra Thakur, and Chiquan Guo
Submissions from 2004
Investment and marketing strategies of Mexican companies in the United States: Preliminary evidence, Arturo Z. Vasquez-Parraga and Reto Felix