Marketing Faculty Publications and Presentations
Explore our Open Access Publications to discover research freely available to the public.
You can also view All Research Publications by the department, including both open access and subscription-based work over the past 36 months.
Submissions from 2025
Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication, Rasha Dahrouj, Omar S. Itani, Linda D. Hollebeek, Hossein Eslami, and Abdul-Nasser Kassar
The interplay of morality, emotional labor, and customer injustice: How salesperson experiences shape job satisfaction, Omar S. Itani, Colin B. Gabler, Ashish Kalra, Khashayar Afshar Bakeshloo (Kash), and Raj Agnihotri
The Effect of Distance on Persuasion in International E-mail Marketing Campaigns, Peter Magnusson and Stanford A. Westjohn
How emerging-market brands can overcome a weak country image, Mustafa Raji, Peter Magnusson, and Yuri Martirosyan
Submissions from 2024
Necessity entrepreneurship: An examination of control beliefs, Suwakitti Amornpan, Leon Schjoedt, and Krittaya Sangboon
10 The Illusion of Democracy in Fashion Industry, Deniz Atik and Zeynep Ozdamar Ertekin
Consumer possessed: A comment on assessing Belk’s “Possessions and the Extended Self”, A. Fuat Firat
4 Art, Fashion, and the Human Condition, Fuat Firat
The impact of Republican CEO ideology and political alignment on R&D spending and business performance, Chiquan Guo, Md Noman Hossain, Mark Kroll, Ahmed M. Elnahas, and Brandon Ater
A theory of innovation diffusion: a simulation study, Chiquan Guo, Sudipto Sarkar, Sergio Garcia, and Russell Adams
Corporate culture and investment inefficiency, Md Noman Hossain, Monika K. Rabarison, and Chiquan Guo
Sales team value co-creation in turbulent markets: the role of team learning and agility, Eddie Inyang, Omar S. Itani, Hayam Alnakhli, and Juliana White
How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities, Omar S. Itani, Ashish Kalra, and Amin Rostami
Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal, Hyeyoon Jung, Peter Magnusson, Stanford A. Westjohn, Yi Peng, and Douglas Dow
The Effects of Relationship Quality and Duration on Negative Word-of-Mouth After a Low-Contact Service Failure, Tuğberk Kara and Tugba Tugrul
Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations, Dan King, Sumitra Auschaitrakul, and Yanfen (Cindy) You
The effect of empathetic response and consumers’ narcissism in voice-based artificial intelligence, Atieh Poushneh, Arturo Z. Vasquez-Parraga, and Richard S. Gearhart
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality, Philipp A. Rauschnabel, Reto Felix, Jonas Heller, and Chris Hinsch
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process and Consumer Ethnocentrism, Miguel Sahagun, Larry L. Carter, and Arturo Z. Vasquez-Parraga
Unpacking the influencing factors of telehealth usage among older consumers, Xiaojing Sheng, Yuri Martirosyan, Khondoker Sayeed Hossain, Reto Felix, and Arjun Singh
Effects of third-party observer empathy when viewing interactions between robots and customers: The moderating role of robot eeriness, Xiaojing Sheng, Ross Murray, Seth C. Ketron, and Reto Felix
Ritual and environmental ineffectiveness: How psychological ownership of community drives environmental behavior, Yihui (Elina) Tang, Reto Felix, and Christian Hinsch
Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks, Arturo Z. Vasquez-Parraga, Miguel Sahagun, and Fabio Musso
Ecolabel persuasion effect across cultures: a comprehensive meta-analysis, Franklin Velasco, Omar S. Itani, and Paul Cajina
Submissions from 2023
Post-Pandemic Futures: Balancing Technological Optimism with Sociocultural Fairness, Deniz Atik, Nikhilesh Dholakia, and Aras Ozgun
Extending the diversity conversation: Fashion consumption experiences of underrepresented and underserved women, Lena Cavusoglu and Deniz Atik
The miasma of misinformation: a social analysis of media, markets, and manipulation, Nikhilesh Dholakia, Aras Ozgun, and Deniz Atik
Preparing for, withstanding, and learning from sales crises: Implications and a future research agenda, Riley Dugan, Nawar N. Chaker, Edward Nowlin, Dawn Deeter-schmelz, Deva Rangarajan, Raj Agnihotri, and Omar S. Itani
Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse, Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Nripendra P. Rana, Abdullah M. Baabdullah, Arpan Kumar Kar, Alex Koohang, Samuel Ribeiro-Navarrete, Nina Belei, and Reto Felix
Activating Corporate Environmental Ethics on the Frontline: A Natural Resource-Based View, Colin B. Gabler, Omar S. Itani, and Raj Agnihotri
Sustainability and professional sales: a review and future research agenda, Colin B. Gabler, V. Myles Landers, and Omar S. Itani
Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective, Linda D. Hollebeek, Choukri Menidjel, Omar S. Itani, Moira K. Clark, and Valdimar Sigurdsson
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital, Omar S. Itani, Vishag Badrinarayanan, and Deva Rangarajan
The Influence of Self-Construal on Consumer Responses to Sizing Discrepancy, Hyeyoon Jung, Peter Magnusson, and Yi Peng
A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use, Ashish Kalra, Nawar N. Chaker, Rakesh Singh, Omar S. Itani, and Raj Agnihotri
Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity, Ashish Kalra, Omar S. Itani, and Amin Rostami
“Turning role conflict into performance”: assessing the moderating role of self-monitoring, manager trust and manager identification, Ashish Kalra, Omar S. Itani, and Sijie Sun
“Turning role conflict into performance”: assessing the moderating role of self-monitoring, manager trust and manager identification, Ashish Kalra, Omar S. Itani, and Sijie Sun
Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Moderating Effects of Likelihood to Use In-Store Technology in Grocery Stores: Perceived Value of Retailtainment, Adesegun Oyedele, Fuat Firat, Monica Hernandez, and Emily Goenner Munson
Feature selection in intrusion detection systems: a new hybrid fusion of Bat algorithm and Residue Number System, Yakub Kayode Saheed, Temitope Olubanjo Kehinde, Mustafa Ayobami Raji, and Usman Ahmad Baba
A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines: The roles of social trust, fear of COVID-19, and trust-in-God, Md Nazmus Sakib, Fuad Hasan, Md Al-Emran, and Reto Felix
Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality?, Erik Ernesto Vazquez, Reto Felix, and Lorena Siliceo
Context in augmented reality marketing: Does the place of use matter?, Simon von der Au, Philipp A. Rauschnabel, Reto Felix, and Chris Hinsch
Context in augmented reality marketing: Does the place of use matter?, Simon von der Au, Philipp A. Rauschnabel, Reto Felix, and Chris Hinsch
Submissions from 2022
Consumer Response to Irresponsible Firm Behavior: A Cross-National Study in the United States, Mexico and Thailand: An Abstract, Suwakitti Amornpan and Edith Galy
Fashion, consumer markets, and democratization, Deniz Atik, Lena Cavusoglu, Zeynep Ozdamar Ertekin, and A. Fuat Firat
Innovation from virtual brand community members may only be virtually effective, Paul G. Barretta and A. Fuat Firat
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance, Nawar N. Chaker, Edward L. Nowlin, Maxwell T. Pivonka, Omar S. Itani, and Raj Agnihotri
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy, Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy, Bhimaraya Metri, Dimitrios Buhalis, and Reto Felix
Metaverse marketing: How the metaverse will shape the future of consumer research and practice, Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, and Reto Felix
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products, Reto Felix, Eva M. González, Raquel Castaño, Lorena Carrete, and Richard T. Gretz
How political identity and attitudinal spillover matter for consumption of place: Evidence from winter migrants in the United States, Reto Felix, Xiaojing Sheng, and Ai Nhan Ngo
Design Power and Potential Future of Global Organization of Life, A. Fuat Firat
Marketing and market, A. Fuat Firat
Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy: An Abstract, Sasawan Heingraj, Michael S. Minor, and Mario Gil
How brand self-disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism, Richard Huaman-Ramirez, Renaud Lunardo, and Arturo Z. Vasquez-Parraga
Harnessing the Power Within: The Consequences of Salesperson Moral Identity and the Moderating Role of Internal Competitive Climate, Omar S. Itani and Nawar N. Chaker
Salesperson moral identity and value co-creation, Omar S. Itani, Larry Chonko, and Raj Agnihotri
Engaging with omnichannel brands: the role of consumer empowerment, Omar S. Itani, Sandra Maria Correia Loureiro, and Zahy Ramadan
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs, Omar S. Itani, Ashish Kalra, and Jen Riley
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19, Sora Kim, Xiaojing Sheng, and Seth C. Ketron
Search modality effects: merely changing product search modality alters purchase intentions, Dan King, Sumitra Auschaitrakul, and Chia-Wei Joy Lin
What is XR? Towards a Framework for Augmented and Virtual Reality, Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, Hamza Shahab, and Florian Alt
The Role of Wisdom in Navigating Social Media Paradoxes: Implications for Consumers, Firms, and Public Policy, Abigail B. Schneider, Sunaina Chugani, Tavleen Kaur, Jason Stornelli, Michael Luchs, Marat Bakpayev, Tessa Garcia-Collart, Bridget Leonard, Lydia Ottlewski, and Laura Pricer
How Do Consumers in General Evaluate, Judge, and Act toward Shoplifting? The Moderating Effects of Personal Characteristics and Motives, Juehui Shi, Ngoc Cindy Pham, Claudio Schapsis, Tofazzal Hossain, and Arturo Z. Vasquez-Parraga
Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions, Judy A. Siguaw and Xiaojing Sheng
Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions, Judy A. Siguaw and Xiaojing Sheng
Best practices for implementing experimental research methods, Jennifer L. Stoner, Reto Felix, and Ashley Stadler Blank
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange, Zsófia Tóth, Mona Mrad, Omar S. Itani, Jun Luo, and Martin J. Liu
Trust Propensity Across Cultures: The Role of Collectivism, Stanford A. Westjohn, Peter Magnusson, George R. Franke, and Yi Peng
Submissions from 2021
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance, Hayam Alnakhli, Aniefre Eddie Inyang, and Omar S. Itani
Social Credibility: Trust Formation in Social Commerce, Lena Cavusoglu and Deniz Atik
Inequality, Economic and Cultural Polarization, and Inequality, Economic and Cultural Polarization, and Entrepreneurship Challenges in Emerging Contexts Entrepreneurship Challenges in Emerging Contexts, Nikhilesh Dholakia and Deniz Atik
Race, Representation, Misrepresentation, Caricatured Consumption Tropes; and Serious Matters of Inequity and Precarity, Nikhilesh Dholakia and Deniz Atik
The Conundrums of Happiness and Subjective Well-being: Views from Brazil, Nikhilesh Dholakia and Deniz Atik
Explaining Loyalty in Higher Education: A Model and Comparative Analysis from the Policy of Gratuity, a Case Applied to Chile, Maritza Katherine Galindo-Illanes, Juan Alejandro Gallegos-Mardones, and Arturo Z. Vasquez-Parraga
Transhumanism and Engagement-Facilitating Technologies in Society, João Guerreiro, Sandra Maria Correia Loureiro, Jaime Romero, Omar S. Itani, and Sara Eloy
Two decades of research on nation branding: a review and future research agenda, Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, and Heng-Hui Wu
Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services, Omar S. Itani and Linda D. Hollebeek
Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19, Omar S. Itani and Linda D. Hollebeek
“Because you are a part of me”: Assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender, Omar S. Itani, Ashish Kalra, Nawar N. Chaker, and Rakesh Singh
Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic, Seth C. Ketron, Judy A. Siguaw, and Xiaojing Sheng
EXPLORING THE AWARENESS OF THE BRAND NAME: “THE GOP”, Marvin Lovett
Service Productivity, Satisfaction, and the Impact on Service Firm Performance, Dongjun Rew, Judy A. Siguaw, and Xiaojing Sheng
Identifying consumer segments based on COVID-19 pandemic perceptions and responses, Xiaojing Sheng, Seth C. Ketron, and Yubing Wan
Word-of-mouth, servicescapes and the impact on brand effects, Judy A. Siguaw, Enping Mai, and Xiaojing Sheng
Non-deceptive counterfeit purchase behavior of luxury fashion products, Devinder Pal Singh, Minas N. Kastanakis, Justin Paul, and Reto Felix
Acting on anger: Cultural value moderators of the effects of consumer animosity, Stanford A. Westjohn, Peter Magnusson, Yi Peng, and Hyeyoon Jung
Vicarious animosity: Taking sides on provocative issues, Srdan Zdravkovic, Peter Magnusson, Dario Miocevic, and Stanford A. Westjohn
Submissions from 2020
From cognition to action: the effect of thought self-leadership strategies and self-monitoring on adaptive selling behavior, Hayam Alnakhli, Rakesh Singh, Raj Agnihotri, and Omar S. Itani
The logic of sustainability: institutional transformation towards a new culture of fashion, Zeynep Ozdamar Ertekin, Deniz Atik, and Jeff B. Murray
When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias, Traci H. Freling, Zhiyong Yang, Ritesh Saini, Omar S. Itani, and Ryan Rashad Abualsamh
R&D investment, business performance, and moderating role of Guanxi: Evidence from China, Chiquan Guo, Sudipto Sarkar, Jing Zhu, and Yong J. Wang
Anime and Manga Fandom in the 21st Century: A Close-Up View, Chiquan Guo and Chengyan Zeng
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing, Chris Hinsch, Reto Felix, and Philipp A. Rauschnabel
Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?, Omar S. Itani, Rania El Haddad, and Ashish Kalra
Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors, Omar S. Itani, Fernando Jaramillo, and Bert Paesbrugghe
Social media and customer relationship management technologies: Influencing buyer-seller information exchanges, Omar S. Itani, Michael T. Krush, Raj Agnihotri, and Kevin J. Trainor
