Marketing Faculty Publications and Presentations

 

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Submissions from 2023

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Post-Pandemic Futures: Balancing Technological Optimism with Sociocultural Fairness, Deniz Atik, Nikhilesh Dholakia, and Aras Ozgun

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The miasma of misinformation: a social analysis of media, markets, and manipulation, Nikhilesh Dholakia, Aras Ozgun, and Deniz Atik

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Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse, Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Nripendra P. Rana, Abdullah M. Baabdullah, Arpan Kumar Kar, Alex Koohang, Samuel Ribeiro-Navarrete, Nina Belei, and Reto Felix

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Sustainability and professional sales: a review and future research agenda, Colin B. Gabler, V. Myles Landers, and Omar S. Itani

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The Influence of Self-Construal on Consumer Responses to Sizing Discrepancy, Hyeyoon Jung, Peter Magnusson, and Yi Peng

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A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use, Ashish Kalra, Nawar N. Chaker, Rakesh Singh, Omar S. Itani, and Raj Agnihotri

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A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines: The roles of social trust, fear of COVID-19, and trust-in-God, Md Nazmus Sakib, Fuad Hasan, Md Al-Emran, and Reto Felix

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Context in augmented reality marketing: Does the place of use matter?, Simon von der Au, Philipp A. Rauschnabel, Reto Felix, and Chris Hinsch

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Context in augmented reality marketing: Does the place of use matter?, Simon von der Au, Philipp A. Rauschnabel, Reto Felix, and Chris Hinsch

Submissions from 2022

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Fashion, consumer markets, and democratization, Deniz Atik, Lena Cavusoglu, Zeynep Ozdamar Ertekin, and A. Fuat Firat

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Innovation from virtual brand community members may only be virtually effective, Paul G. Barretta and A. Fuat Firat

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Extending the diversity conversation: Fashion consumption experiences of underrepresented and underserved women, Lena Cavusoglu and Deniz Atik

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Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy, Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy, Bhimaraya Metri, Dimitrios Buhalis, and Reto Felix

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Metaverse marketing: How the metaverse will shape the future of consumer research and practice, Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, and Reto Felix

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How political identity and attitudinal spillover matter for consumption of place: Evidence from winter migrants in the United States, Reto Felix, Xiaojing Sheng, and Ai Nhan Ngo

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Design Power and Potential Future of Global Organization of Life, A. Fuat Firat

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Marketing and market, A. Fuat Firat

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Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy: An Abstract, Sasawan Heingraj, Michael S. Minor, and Mario Gil

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The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19, Sora Kim, Xiaojing Sheng, and Seth C. Ketron

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Search modality effects: merely changing product search modality alters purchase intentions, Dan King, Sumitra Auschaitrakul, and Chia-Wei Joy Lin

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What is XR? Towards a Framework for Augmented and Virtual Reality, Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, Hamza Shahab, and Florian Alt

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The Role of Wisdom in Navigating Social Media Paradoxes: Implications for Consumers, Firms, and Public Policy, Abigail B. Schneider, Sunaina Chugani, Tavleen Kaur, Jason Stornelli, Michael Luchs, Marat Bakpayev, Tessa Garcia-Collart, Bridget Leonard, Lydia Ottlewski, and Laura Pricer

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How Do Consumers in General Evaluate, Judge, and Act toward Shoplifting? The Moderating Effects of Personal Characteristics and Motives, Juehui Shi, Ngoc Cindy Pham, Claudio Schapsis, Tofazzal Hossain, and Arturo Z. Vasquez-Parraga

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Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions, Judy A. Siguaw and Xiaojing Sheng

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Best practices for implementing experimental research methods, Jennifer L. Stoner, Reto Felix, and Ashley Stadler Blank

Submissions from 2021

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Social Credibility: Trust Formation in Social Commerce, Lena Cavusoglu and Deniz Atik

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Inequality, Economic and Cultural Polarization, and Inequality, Economic and Cultural Polarization, and Entrepreneurship Challenges in Emerging Contexts Entrepreneurship Challenges in Emerging Contexts, Nikhilesh Dholakia and Deniz Atik

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Race, Representation, Misrepresentation, Caricatured Consumption Tropes; and Serious Matters of Inequity and Precarity, Nikhilesh Dholakia and Deniz Atik

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The Conundrums of Happiness and Subjective Well-being: Views from Brazil, Nikhilesh Dholakia and Deniz Atik

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When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products, Reto Felix, Eva M. González, Raquel Castaño, Lorena Carrete, and Richard T. Gretz

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Explaining Loyalty in Higher Education: A Model and Comparative Analysis from the Policy of Gratuity, a Case Applied to Chile, Maritza Katherine Galindo-Illanes, Juan Alejandro Gallegos-Mardones, and Arturo Z. Vasquez-Parraga

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Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic, Seth C. Ketron, Judy A. Siguaw, and Xiaojing Sheng

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EXPLORING THE AWARENESS OF THE BRAND NAME: “THE GOP”, Marvin Lovett

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Identifying consumer segments based on COVID-19 pandemic perceptions and responses, Xiaojing Sheng, Seth C. Ketron, and Yubing Wan

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Non-deceptive counterfeit purchase behavior of luxury fashion products, Devinder Pal Singh, Minas N. Kastanakis, Justin Paul, and Reto Felix

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Trust Propensity Across Cultures: The Role of Collectivism, Stanford A. Westjohn, Peter Magnusson, George R. Franke, and Yi Peng

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Acting on anger: Cultural value moderators of the effects of consumer animosity, Stanford A. Westjohn, Peter Magnusson, Yi Peng, and Hyeyoon Jung

Submissions from 2020

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The logic of sustainability: institutional transformation towards a new culture of fashion, Zeynep Ozdamar Ertekin, Deniz Atik, and Jeff B. Murray

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Anime and Manga Fandom in the 21st Century: A Close-Up View, Chiquan Guo and Chengyan Zeng

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Symbolic Sequence Effects on Consumers’ Judgments of Truth for Brand Claims, Dan King and Sumitra Auschaitrakul

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UNDERSTANDING MENTAL HEALTH SERVICES AND HELP-SEEKING BEHAVIOURS AMONG COLLEGE STUDENTS IN VIETNAM, Ngoc C. Pham, Yuanqing Li, Tofazzal Hossain, Claudio Schapsis, Huan H. Pham, and Michael Minor

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Explaining Customer Loyalty to Retail Stores: A Moderated Explanation Chain of the Process, Arturo Z. Vasquez-Parraga and Miguel Sahagun

Submissions from 2019

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Scenario economic impact & marketing implications for south Texas saltwater fishing tournaments, Yeong Nain Chi and Marvin Lovett

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Globalization Tropes in Films: A Focus on Crazy Rich Asians, Nikhilesh Dholakia and Deniz Atik

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Competing in an emerging market: antecedents and consequences of market orientation and the role of environmental factors, Chiquan Guo, Songpol Kulviwat, Jing Zhu, and Yong J. Wang

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Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations, Peter Magnusson, Stanford A. Westjohn, and Nancy J. Sirianni

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Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams, Vas Taras, Daniel Baack, Dan Caprar, Douglas Dow, Fabian Froese, Alfredo Jimenez, and Peter Magnusson

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The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees, Yi-Chia Wu and Michael Minor

Submissions from 2018

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Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?, Chiquan Guo, Yong J. Wang, Andy W. Hao, and Anshu Saran

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Normas dominantes en las decisiones éticas y actitudes de los estudiantes universitarios: teoría y prueba empírica obtenida en México, Miguel Sahagun and Arturo Z. Vasquez-Parraga

Submissions from 2017

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Gaming Motivations among American College Students, Yeong Chi, Marvin Lovett, and Orson Chi

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A social commerce investigation of the role of trust in a social networking site on purchase intentions, Nick Hajli, Julian Sims, Arash H. Zadeh, and Marie-Odile Richard

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Consignment auction liquidation in Canada: A field study, Marvin Lovett

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Consignment auctions: A proposed optional channel for reverse logistics, Marvin Lovett

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How Do Consumers Adopt Imported Products in an Era of Product Overcrowding?, Miguel Sahagun and Arturo Z. Vasquez-Parraga

Submissions from 2014

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Who killed John Wanamaker?, Marvin Lovett and Gerardo A. Miranda

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A Process-Based Explanation of the Psychic Distance Paradox: Evidence from Global Virtual Teams, Peter Magnusson, Anja Schuster, and Vas Taras

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Effects of perceived privacy protection: does reading privacy notices matter?, Xiaojing Sheng and Penny M. Simpson

Submissions from 2013

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Fashion creation and diffusion: The institution of marketing, Deniz Atik and A. Fuat Firat

Submissions from 2012

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Quality of Life in Mexico: A Formative Measurement Approach, Reto Felix and Jose Garcia-Vega

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Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy, Reto Felix and Martha R. Garza

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Environmental dynamics and first-mover advantages in emerging markets, Peter Magnusson, Stanford A. Westjohn, Geoffrey L. Gordon, and Timothy W. Aurand

Submissions from 2011

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The C.A.L.M. method of mass product distribution: An update & comparative analysis, Marvin Lovett and Irma S. Jones

Submissions from 2010

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Diversity awareness among a diverse business student population: insights and curriculum implications, Marvin Lovett, Irma S. Jones, Gerald Hollier, and Dianna Blankenship

Submissions from 2008

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Social/Interpersonal Skills in Business: In Field, Curriculum and Student Perspectives, Marvin Lovett and Irma S. Jones

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Quickulum: A Process For Quick Response Curriculum Verification, Marvin Lovett, Irma S. Jones, and Paul Stingley

Submissions from 2006

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An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention, Songpol Kulviwat, Ramendra Thakur, and Chiquan Guo

Submissions from 2004

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Investment and marketing strategies of Mexican companies in the United States: Preliminary evidence, Arturo Z. Vasquez-Parraga and Reto Felix